Zviyedzo zvichangoburwa zvinopa zviratidzo kune zvekutarisira kubva mufashoni-tekinoroji nhandare mugore rinouya nemukurumbira wenzvimbo dzedhijitari, fashoni yedhijitari uye maNFTs anobata uye anopa mubairo vatengi vanokoshesa kusarudzika, kugadzira-kubatana uye kusarudzika.Hezvino izvo zviri pamusoro-zvepfungwa apo isu takananga muna 2022.
Digital kufurira, PFPs uye maavatars
Gore rino, vagadziri vedhijitari-yekutanga vachagadzira chizvarwa chitsva chevapesvedzera, mabhureki achasimudza kudyidzana kwemetaverse kunosimbisa kugadzirwa pamwe uye dhizaini-yekutanga dhizaini ichapesvedzera zvinhu zvenyama.
Mamwe mabrand akakurumidza kupinda.Tommy Hilfiger akatapa vagadziri vasere veRoblox kuti vagadzire makumi matatu edhijitari fashoni zvinhu zvinoenderana nemhando yezvimedu zvayo.Nokusingaperi 21, ichishanda nemetaverse kusikwa agency Virtual Brand Group, yakavhura "Shop Guta" umo Roblox influencers vanogadzira uye kutonga zvitoro zvavo, vachikwikwidzana.Sezvo zvinhu zvitsva zvinogara munyika inobatika, zvidimbu zvakafanana zvinozove zviripo.
Nekusingaperi makumi maviri neshanu akatapa Roblox vapesvedzera kukwikwidza mukutengesa zvinhu mukati mepuratifomu, nepo Sandbox ichikurudzira mapoka matsva evagadziri akadai seNFT musiki uye mugadziri wezvivakwa sezvainowedzera mufashoni, makonzati echokwadi uye mamuseum.SANDBOX, VIRTUAL BRAND GROUP, NEkusingaperi21
Mifananidzo yemapikicha, kana maPFP, anozova mabheji enhengo, uye mabhureki anoapfekedza kana kugadzira ega, achitsigira nharaunda dzekuvimbika dziripo nenzira iyo Adidas yakateya Bored Ape Yacht Club.Avatars sevapesvedzera, zvese zvinotungamirwa nevanhu uye zvakazara, zvichave zvine mukurumbira.Kare, Warner Music Group's metaverse casting call yakakoka vanhu vakatenga mavatars kubva kumodelling uye tarenda agency Guardians of Fashion kuti varatidze kugona kwavo pasocial media kuti vatariswe kumapurojekiti emangwana.
Kubatanidzwa uye kusiyana-siyana kuchave kwepamusoro-kwepfungwa."Kuita zvine hungwaru uye nenzira dzinosanganisirwa kuchave kwakakosha kune chero munhu ari kutora chikamu munyika ino yedhijitari kuti ave nechokwadi cheruzivo rwechokwadi rwevanhu," anorayira Tamara Hoogeweegen, nyanzvi yezvemazano kuRamangwana Laboratory, iyo inocherekedzawo kuti nharaunda dzakadhindwa dzinozogoneka nemushandisi. -zvakagadzirwa zvigadzirwa, sezvakaonekwa ne Forever 21, Tommy Hilfiger naRalph Lauren's Roblox nyika, iyo yakakanganiswa nemaitiro evashandisi.
Kugadzira zvivakwa zvisirizvo
Iyo metaverse real estate market inopisa.Brands uye mabhuroka anovaka kunze, kutenga uye kurenda dijitari real estate kune chaiwo zviitiko uye zvitoro, uko vanhu vanogona kusangana (maavatars e) vanozivikanwa uye vagadziri.Tarisira ese ari maviri "pop-ups," sekuedzwa kwaGucci, uye zvisingaperi nyika, seNikeland, ese ari paRoblox.
Al Dente, sangano idzva rekugadzira rinobatsira mhando dzemhando yepamusoro kupinda mumetaverse, ichangobva kutenga nzvimbo muSandbox, iyo ichangobva kukwidza madhora 93 miriyoni, uye 3D yekugadzira asset yekutanga Threedium ichangotenga nzvimbo yedhijitari kuti igadzire zvitoro chaizvo.Digital fashoni yemusika DressX ichangodyidzana neMetaverse Travel Agency pane muunganidzwa wezvipfeko zveDecentraland neSandbox, zvakare zvinopfekwa kuburikidza neaugmented reality.Zvidimbu zvinopa mukana kune zviitiko nenzvimbo, uye kudyidzana kwakatangwa nechiitiko muDecentraland.
Mamwe mapuratifomu ekuona anosanganisira ambotaurwa Decentraland uye The Sandbox, kuwedzera kumitambo yakadai seFortnite uye mapuratifomu-akaita seZepeto naRoblox.Sekureva kwemushumo we Instagram wekutanga, mitambo ndiyo mall nyowani, uye "vasiri-vatambi" vatambi vari kuwana mutambo kuburikidza nefashoni;mumwe muvashanu vechidiki vanotarisira kuona mamwe mazita emhando zvipfeko zveavatar yavo yedhijitari, Instagram inoshuma.
AR uye magirazi akangwara tarisa kumberi
Ose Meta neSnap ari ese arikudyara zvakanyanya mune yakawedzerwa chokwadi kusimudzira kushandiswa mufashoni nekutengesa.Chinangwa chenguva refu ndechekuti magirazi avo akangwara, anonzi Ray-Ban Stories, uye Zviratidziro, zvichiteerana, anozove anofanirwa-ane hardware uye software.Nechekare, fashoni nerunako zvave kutenga. "Mabhureki erunako anga ari ekutanga - uye akabudirira - kutora AR try-on," anodaro Meta VP wechigadzirwa Yulie Kwon Kim, anotungamira kuedza kwekutengeserana paFacebook app."Sezvo ruzha rwekuchinja kune metaverse ruchienderera mberi, isu tinotarisira kuti runako uye mhando dzemafashoni dzirambe dzichiita zvinhu zvekutanga."Kim anoti mukuwedzera kune AR, kurarama kutenga kunopa "yekutanga kupenya" mune metaverse.
Nekubatana nemuridzi weRay-Ban EssilorLuxxotica pamagirazi akangwara, Meta iri kugadzirira nzira yekudyidzana kweramangwana nemamwe emhando yepamusoro yefashoni yemaziso.META
Tarisira zvimwe zvigadziriso kumagirazi akangwara muna 2022;iri kuuya Meta CTO Andrew Bosworth akatoseka zvigadziriso kuRay-Ban Nhau.Nepo Kim achiti kunyudza, kupindirana kuri pamusoro "kuri kure", anotarisira mamwe makambani - tekinoroji, optical kana fashoni - "angangomanikidzwa kupinda mumusika wezvipfeko.Hardware ichave yakakosha mbiru yemetaverse ".
Personalisation's kuenda mberi march
Kurudziro yakasarudzika, zviitiko uye zvigadzirwa zvinoramba zvichivimbisa kuvimbika uye kusagadzika, asi tekinoroji uye kuita zvinonetsa.
Pa--inodiwa kugadzirwa uye kugadzirwa-ku-kuyera zvipfeko zvimwe ndizvo zvinonyanya kushuvira, uye budiriro yatora kumashure kune mamwe matanho anowanikwa.Gonçalo Cruz, co-muvambi uye CEO wePlatformE, iyo inobatsira mabhureki anosanganisira Gucci, Dior neFarfetch kuita matekinoroji aya, anotarisira kuona kukurumidza mukugadzira-zvishoma uye pakuda fashoni."Zvigadzirwa uye vatengesi vatanga kugamuchira 3D uye mapatya edhijitari ekugadzirwa kwechigadzirwa uye kuratidza, uye ichi ndicho chekutanga chivakwa chinovhura mimwe mikana yakadai sekutanga kuongorora maitiro ekudiwa," anodaro Cruz.Anowedzera kuti tekinoroji uye vatambi vekushanda vari kuwedzera kuwanda uye kufambisa vatyairi, bvunzo uye yekutanga kumhanya.
Tekinoroji yechitoro haisi kumira
Zvitoro zvichiri kukosha, uye zviri kuwedzera kuve munhu kuburikidza nemaitiro anosanganisa e-commerce-maitiro emhando, senge kuwana chaiyo-nguva wongororo, AR yekuedza uye nezvimwe.Sezvo "digital holdouts" ichishandura kuita hunhu hwepamhepo, vanozotarisira kuona madhijitari akaiswa muzviitiko zvekunze, Forrester anofanotaura.
Fred Segal's NFT uye PFP yekumisikidza inounza inobuda mhando yechigadzirwa zvikamu munzvimbo yakajairika yechitoro.FRED SEGAL
Fred Segal, the iconic Los Angeles boutique, akatora pfungwa iyi uye akamhanya: Kushanda nemetaverse experience creative agency Subnation, ichangoburwa Artcade, chitoro chine NFT gallery, virtual goods and streaming studio zvese zviri paSunset Strip uye mune metaverse;zvinhu muchitoro zvinogona kutengwa ne cryptocurrency kuburikidza muchitoro QR makodhi.
NFTs, kuvimbika uye pamutemo
NFTs ichange iine simba rekugara sekuvimbika kwenguva refu kana makadhi enhengo anounza zvakasarudzika, uye zvakasarudzika zvinhu zvedhijitari zvinoburitsa kusarudzwa uye chimiro.Kutenga kwakawanda kwechigadzirwa kunosanganisira zvese zvedhijitari uye zvemuviri zvinhu, nekudyidzana - zvichiri kutsva zvakanyanya - kuve hurukuro yakakosha.Ose mabhureki nevatengi vanogadzirirwa izvo zvisingatarisirwe."Vatengi vanonyanya kuda kuedza mhando dzisina kujairika, dzimwe nzira dzekutenga, uye hurongwa hutsva hwekukosha hwakafanana neNFTs kupfuura hwave vakaita chero nguva mumakore makumi maviri apfuura," Forrester inoshuma.
MaBrands anozoda kurangarira pamusoro pezvemutemo uye zvetsika, uye kuumba metaverse zvikwata kugadzirisa trademark uye copyright zvinonetsa, uye mapurojekiti emangwana, mumuganhu mutsva uyu.Nechekare, Hermès afunga kutyora kunyarara kwake kwekare nezveNFT artwork yakafemerwa nebhegi rayo reBirkin.Imwe NFT snafu - ingave kubva kumhando kana mubatanidzwa mukupokana nemhando - ingangoita, yakapihwa nascence yenzvimbo.Kumhanya kwekuchinja kwetekinoroji kunowanzopfuura kugona kwemitemo kuchinjika, anodaro Gina Bibby, mukuru wepasi rose wefesheni tekinoroji kukambani yemagweta Withers.Kune varidzi vezvivakwa zvehungwaru, anowedzera, iyo metaverse inopa mukumanikidza IP kodzero, nekuti yakakodzera marezinesi uye zvibvumirano zvekugovera hazvisi munzvimbo uye hunhu hwese hwemetaverse hunoita kuti kuronda vanyanye kuome.
Mazano ekushambadzira anozokanganiswa zvakanyanya, kuparadzaniswa nekuti mhando dzichiri kuchinjika kubva kuIOS yekuvandudza iyo yakaita kuti Facebook ne Instagram vashandise zvishoma kubudirira."Gore rinotevera richava mukana wekuti mabhureki agadzirise uye aise mari mukuvimbika," anodaro Jason Bornstein, mukuru weVC firm Forerunner Ventures.Anonongedza kumapuratifomu edatha yevatengi uye nzira dzekubhadhara mari-shure semamwe matekinoroji ekukurudzira.
Tarisira mashoma-anowanikwa zviitiko online uye kure, neNFTs kana mamwe ma tokens ekupa kupinda.
“Umbozha hunobva mukusarudzika.Sezvo zvinhu zveumbozha zvawanda uye zviri nyore kuwana, vanhu vari kutendeukira kune akasiyana, asingagone kubereka zviitiko kuti vazadzise chishuwo chezvakasarudzika, "anodaro Scott Clarke, VP weindasitiri yezvigadzirwa zvevatengi anotungamira padhijitari yePublicis Sapient."Kuti mhando dzemhando yepamusoro dziwane pundutso, zvichave zvakakosha kuti titarise kupfuura izvo zvagara zvichiratidza mhando idzi se'umbozha'."
REPOST kubva kuVogue Business EN
Yakanyorwa na MAGHAN MCDOWELL
Nguva yekutumira: Jan-07-2022